Oliver joined EY-Seren in 2015. He’s a Principal UX Researcher, having started in the industry when UX Research was known as Usability. He’s a trained Psychologist with a PsyD, completing all of his education in France.
“My French equivalent of the British PsyD gave me practical exposure to ergonomics and organisational psychology. I completed projects with the French Military and Ministry for Education studying adaptation to civilian life and burnout among professors in universities, respectively.
I am fascinated by people; understanding how they think, and mapping or modelling patterns. I think that understanding how people think gives us immense power to have a positive ethical impact. This is hugely motivational in my field, as I get the opportunity to educate and help people get better at what they do.
This translates well to businesses, also. Over the years, Usability matured to UX Research and the insights gathered really help guide decision making. As a crude illustration in the progression of thought, in the past, we might have begun by asking the question ‘can we have a button on the website to do X?’ That then progressed to ‘do people want a button?’, to ‘is a button the right approach?’ With each nuance, actions based on how the customer thinks are shifted back up the development chain, until insights provided by them sit firmly in strategy.
The most surprising thing about EY-Seren, for me, comes from the nature of the work we do with our clients. I haven’t worked for an agency where the client relationships are so close and collaborative. As we have helped to set up and run a number of client-site UX research Labs, as researchers we become fully integrated into their teams, directly contributing to their strategy.”