How Natural Language Processing can augment voice of customer researchNLP can help analyze text data in voice of customer research, but human researchers are still needed to make sense of the data and ensure accuracy. Sabrina Zhong 7 min
Consumer Duty: A customer-led approach to tackling a transformational opportunity Ryan Naranjo, +1 2 min
Competitive advantage in the age of AI implementation: the new frontier of digital transformation Tom Carr 17 min
When design fails: Not forgetting business viability in search of customer desirability Sergei Isakov, +1 5 min