Thoughts

Empathy is the ability to understand, identify and share another person’s emotions, experiences, goals and motivations. How, as practitioners, do we develop empathy and embed it into our projects to provide impactful and successful solutions?

Design is about communication. How can we, as designers, ensure the work we produce communicates effectively with clients and customers?

Neuromarketing, using technology to measure brain impulses to pin-point effective marketing, gained popularity in 2002. Here's what we learned, and how it can help improve customer experience...

From its inception, digital services design has designed mindfully for accessibility issues. However, accessibility best-practice may not cater adequately for different types of vulnerability. So, how best can we approach designing for vulnerable customers?