Read: Empathy, the foundation of humanist design
Published by EY-Seren —
Empathy is the ability to understand, identify and share another person’s emotions, experiences, goals and motivations. How, as practitioners, do we develop empathy and embed it into our projects to provide impactful and successful solutions?
Read MoreSimplicity: It's a state of mind
Published by EY-Seren —
Design is about communication. How can we, as designers, ensure the work we produce communicates effectively with clients and customers?
Read More5 lessons we learned from Neuromarketing that will improve customer experience
Published by EY-Seren —
Neuromarketing, using technology to measure brain impulses to pin-point effective marketing, gained popularity in 2002. Here's what we learned, and how it can help improve customer experience...
Read MoreBeyond accessibility: Designing for vulnerability
Published by EY-Seren —
From its inception, digital services design has designed mindfully for accessibility issues. However, accessibility best-practice may not cater adequately for different types of vulnerability. So, how best can we approach designing for vulnerable customers?
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