Simplicity: It's a state of mind
Published by EY-Seren —
Design is about communication. How can we, as designers, ensure the work we produce communicates effectively with clients and customers?
Read More5 lessons we learned from Neuromarketing that will improve customer experience
Published by EY-Seren —
Neuromarketing, using technology to measure brain impulses to pin-point effective marketing, gained popularity in 2002. Here's what we learned, and how it can help improve customer experience...
Read MoreBeyond accessibility: Designing for vulnerability
Published by EY-Seren —
From its inception, digital services design has designed mindfully for accessibility issues. However, accessibility best-practice may not cater adequately for different types of vulnerability. So, how best can we approach designing for vulnerable customers?
Read MoreLeveraging ecosystems for innovation
Published by EY-Seren —
With a wealth of contemporary disruptive ideas emerging from the startup community and the subsequent rise of entirely new markets, organisations have their work cut out to remain relevant. Innovation is seen as an answer for driving top line growth and market share, so it is understandable that corporates are paying ever more attention to the entrepreneurial ecosystem. In this post we explore the challenges and benefits of corporate-startup collaboration...
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