Thoughts

Design is about communication. How can we, as designers, ensure the work we produce communicates effectively with clients and customers?

Neuromarketing, using technology to measure brain impulses to pin-point effective marketing, gained popularity in 2002. Here's what we learned, and how it can help improve customer experience...

From its inception, digital services design has designed mindfully for accessibility issues. However, accessibility best-practice may not cater adequately for different types of vulnerability. So, how best can we approach designing for vulnerable customers?

With a wealth of contemporary disruptive ideas emerging from the startup community and the subsequent rise of entirely new markets, organisations have their work cut out to remain relevant. Innovation is seen as an answer for driving top line growth and market share, so it is understandable that corporates are paying ever more attention to the entrepreneurial ecosystem. In this post we explore the challenges and benefits of corporate-startup collaboration...