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Will Shaw

Chief Design Officer EY Seren, Senior Manager Service Design

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Design Director using strategic design to drive customer centred change in complex business and organisational environments.

Will is the Chief Design Officer at EY Seren. As an accomplished service designer and design researcher, he uses customer research and design techniques to help organisations identify opportunities, solve complex problems and make better decisions. He has been designing services and propositions in Financial Services for over 15 years and has a deep spike of expertise in designing for vulnerability and financial wellbeing.

Articles by Will

Consumer Duty: A customer-led approach to tackling a transformational opportunity

Our thinking on Consumer Duty, what it means for organisations across the financial services industry and how they might go about the challenge in a…

Ryan Naranjo, +1 • 2 minute read

Bridging the Financial Vulnerability Gap

In the latest edition of Human Signals, we focus on the highly topical subject of the human experience of financial vulnerability.

Will Shaw, +5 • 5 minute read