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Theresa Clifford

Director, Financial Services

Specialises in advising clients on how to transform their business and market propositions to provide the best possible customer experience through Research & Insight, Service Design and Product Design.​

Theresa is a Director within the Financial Services team at EY Seren, focussing on Life & Pensions, General Insurance and Specialty Insurance. She has over 20 years’ experience in delivering award-winning, holistic customer centric strategies and programmes of work for global organisations.



Articles by Theresa

Caring Better

In the latest edition of Human Signals, we focus on the highly topical subject of caring for the elderly.

Peter Neufeld, +10 • 3 minute read

How can we better engage with Next Gen Investors?

A huge intergenerational transfer of wealth is currently underway - how can we connect with this new generation of investors?

Theresa Clifford • 6 minute read

EY Seren’s outlook on General Insurance for 2022

The new battleground for the General Insurance market is evolving quickly. It is no longer enough to outperform competitors with low rates.

Theresa Clifford • 6 minute read

Designing universal products and services

Most products and services are designed with men in mind. Adopting universal and inclusive design ensures that we do not design solely for men or…

Theresa Clifford • 6 minute read

How can we design smarter long-term savings propositions for women?

More needs to be done to help women save for the future. By focusing on women’s needs, the financial journey into retirement can be improved for…

Theresa Clifford • 7 minute read