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Sergei Isakov

EY Seren alum

Business and Service Designer, passionate about sustainable design and creating new services and systems that balance customer wants, long term value, and strategic objectives.

Articles by Sergei

Promoting sustainable behaviours

Businesses are increasingly expected to lead in driving the sustainability agenda rather than relying on their customers

Sergei Isakov, +4 • 2 minute read

When design fails: Not forgetting business viability in search of customer desirability

Service Design is an immensely powerful approach to improving how organisations deliver to their customers and stakeholders.

Sergei Isakov, +1 • 4 minute read