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Peter Neufeld

EMEIA Financial Services Digital Customer Experience Leader | Founding Editor of Human Signals

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Experienced digital executive. User-centered design champion. Emerging digital trend analyst.

Peter Neufeld leads the Digital and Customer Experience capability, and the EY Seren team for Financial Services in the UK & EMEIA.

Through his work, he is helping organisations gain competitive advantage by becoming customer-centric in everything they do. This encompasses everything from putting research and insight at the heart of proposition development, to creating and improving innovation functions, and championing service design and design thinking inside of large organisations. He encourages new ways of working and using digital technologies to transform how financial services are delivered to consumers.

Over the course of his career, Peter has built digital agencies and developed award winning digital experiences, programs and solutions for start-ups, SMEs, Fortune 500 and FTSE 100 companies.

Articles by Peter

Caring Better

In the latest edition of Human Signals, we focus on the highly topical subject of caring for the elderly.

Peter Neufeld, +10 • 3 minute read

Bridging the Financial Vulnerability Gap

In the latest edition of Human Signals, we focus on the highly topical subject of the human experience of financial vulnerability.

Will Shaw, +5 • 5 minute read

Promoting sustainable behaviours

Businesses are increasingly expected to lead in driving the sustainability agenda rather than relying on their customers

Sergei Isakov, +4 • 2 minute read

The local UK high street in times of COVID-19

We tell the stories of how the local high street businesses we all know are navigating through this extraordinary crisis.

Peter Neufeld, +4 • 1 minute read

How human behaviour is changing during COVID-19

We gathered insights to create our fortnightly briefing on how COVID-19 is changing human behaviour

Joel Bailey, +4 • 2 minute read