Peter Neufeld leads the Digital and Customer Experience capability, and the EY Seren team for Financial Services in the UK & EMEIA.
Through his work, he is helping organisations gain competitive advantage by becoming customer-centric in everything they do. This encompasses everything from putting research and insight at the heart of proposition development, to creating and improving innovation functions, and championing service design and design thinking inside of large organisations. He encourages new ways of working and using digital technologies to transform how financial services are delivered to consumers.
Over the course of his career, Peter has built digital agencies and developed award winning digital experiences, programs and solutions for start-ups, SMEs, Fortune 500 and FTSE 100 companies.