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Laurence Buchanan

EY EMEIA Customer & Growth Leader; CEO, EY Seren Ltd

Helping clients navigate the transformation age through human-centered design and digital transformation.

Laurence is a partner with Ernst & Young LLP and leads EY Customer & Growth for EMEIA. He is also CEO of EY Seren, a design and innovation agency, based in London.

He works with clients to help them understand and respond to the opportunities and threats posed by digital disruption and then re-imagine growth through human-centered design, innovation and business transformation.

Prior to joining EY, Laurence spent a decade at a leading global technology organisation, where he was EMEA Vice President for CRM and five years with other consulting firms in practice leadership roles.

A recognised authority on digital transformation, customer experience and CRM, he has worked across a wide range of sectors, including telco media, life sciences, retail and sports.

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