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Jane Thomas

EY Seren alum

Quantitative survey specialist, working within customer insight alongside a range of research, design and measurement colleagues.

Articles by Jane

Loyalty is complicated

What is loyalty? And does it matter? And if it does, how do you get it? Loyalty is complicated.

Jane Thomas • 5 minute read

The business value of NPS

Research shows that NPS has the highest correlation with future profits and growth vs. other customer experience metrics.

Jane Thomas • 3 minute read