Loyalty is complicated
What is loyalty? And does it matter? And if it does, how do you get it? Loyalty is complicated.
Jane Thomas • 5 minute readJane Thomas
EY Seren alum
Quantitative survey specialist, working within customer insight alongside a range of research, design and measurement colleagues.
Articles by Jane
The business value of NPS
Research shows that NPS has the highest correlation with future profits and growth vs. other customer experience metrics.
Jane Thomas • 3 minute read