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Jake Goretzki



Experienced, multilingual consumer insight consultant and strategist, passionate about the influence of culture and brand in the lives of consumers.

Commercially-focused, multilingual brand strategy and consumer insight expert with 15 years’ experience agency-side in FMCG, beverages, healthcare, tech, finance and sport. Working the full length of innovation pipelines, from trends, culture, semiotics, Behavioural Economics and qualitative consumer insight to pure strategy, creative execution and copywriting.

Articles by Jake

Bridging the Financial Vulnerability Gap

In the latest edition of Human Signals, we focus on the highly topical subject of the human experience of financial vulnerability.

Will Shaw, +5 • 5 minute read