The new UX - it’s all talk

Published by EY-Seren

UX is changing. You may have noticed that UX designers are spending less and less time at their desks, doing UX. They’re spending their time talking to people, whether at other people's desks, in workshops or stood up in front of white boards—decorating it with post-it notes. But what are they doing? And when do they do their UX work?

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5 weeks as an intern at EY-Seren

Published by EY-Seren

Working at EY-Seren offered me an introduction to service design, and first-hand insight into the world of financial technology consulting. I wasn’t just handed-off boring tasks; I joined two client workshops, which pushed me far outside my comfort zone, and I helped with research - interviewing prospective users of an online platform being tested for a major bank. From my first day arriving at the front desk, I was made to feel comfortable. More than comfortable though, I felt integrated...

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The business value of NPS

Published by EY-Seren

Research shows that NPS has the highest correlation with future profits and growth vs. other customer experience metrics. Its real value is as a predictor of customer loyalty. Find out how can a well run NPS programme help your business...

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Richard Moule: Bridging the gap between CX and the bottom line

Published by EY-Seren

As organisations worldwide have begun to embrace a customer-led approach, they have been faced with no shortage of customer journey maps, concepts and prototypes. But how do they choose which initiatives to prioritise? Which will have the biggest impact on the bottom line?

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