Thoughts, opinions, updates and half-truths from the people that make our company great.
We use advanced research and measurement techniques to help our clients gain a deep understanding of their customers.
Seren is a market leader in customer insight and has carried out over 20,000 individual customer research sessions over the past 10 years.
Our ethnographic research team are experts in exploring consumers’ latent needs and identifying opportunities for clients to innovate and develop new revenue streams.
Our user experience research team have unparalleled experience in assessing how customers interact with digital touchpoints, both in our Labs and out in the real world.
And our data analysts can synthesise multiple streams of customer data, identifying the key drivers of customer behaviour and their impact on the bottom line.